A Workshop on Business Model Canvas

To impart the concepts of Business Model Canvas and the importance of same in developing startup.

Students gained a clear understanding of the Business Model Canvas and its nine building blocks and their significance in the development of startup.

• Introduction to Business Model Canvas: Ms. Dharshini explained business model canvas.
• Definitions and Concepts:
  • Business Model Canvas (BMC): The Business Model Canvas is a strategic management tool that provides a visual framework for developing and analyzing business models.
  • Building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure—which help businesses define, design, and innovate their operations effectively.
• Real-World Examples:
  • Amazon (E-Commerce & Cloud Services)
  • Speaker also explained about her own product development
• Business Model Issues and Challenges:
  • Speaker suggested the common mistakes in businesses when structuring their models and provided strategies for continuous improvement.
• Conclusion: Ms. Dharshini emphasized that a business model and innovation is more important in product development.