The Department of Management Studies at Francis Xavier Engineering College (FXDOMS) organized the Association Inauguration of SPARKLE, the MBA Association, on 26th September 2024. This significant event marked the beginning of another academic year filled with opportunities for learning, growth, and collaboration for MBA students. The event was graced by Mr. Mohamed Asif Abdul Hameed, Technology & Transformation, Customer Experience (CX) expert at Deloitte India. He served as the Chief Guest for the inauguration and delivered an insightful keynote speech. In his address, Mr. Mohamed Asif Abdul Hameed shared his knowledge on the latest advancements in technology and customer experience, highlighting the importance of innovation and adaptability in today’s business environment. He also discussed how students could prepare themselves for careers in the dynamic field of technology transformation, offering them practical advice on developing essential skills to succeed in the corporate world. His words not only motivated students but also emphasized the significance of lifelong learning and staying updated with industry trends. The inauguration of the SPARKLE Association was a grand success, setting the tone for the upcoming academic year. The event was a perfect blend of inspiration, knowledge sharing, and enthusiasm.